CHINA SOUTHERN AIRLINES LOGO

For the redesign of China Southern Airlines' logo, I drew inspiration from its home city, Guangzhou—also known as Rice Ears Castle—incorporating this cultural reference into the design. The capital letter 'S,' representing 'Southern,' is crafted using clean, geometric shapes of rice seeds. This minimalist approach honors the city's agricultural heritage while maintaining a modern, streamlined aesthetic. The design balances tradition and innovation, reflecting the airline’s cultural roots and forward-thinking vision.