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45 TYPE POSTER

The Citigroup Center, an office skyscraper in the Midtown Manhattan neighborhood of New York City, was built in 1977. To celebrate its 45th anniversary, I design a poster series for the building. I focused on using geometric shapes to identify the building’s silhouette. I used the positive and negative shapes of the letter to highlight the characteristics of the skyscraper. In the first two posters, I arranged the design based on the shape of the building. Then, I emphasize the letterform shape in the last two posters. The result of the design resembled downtown building blocks.

45 type poster: Work
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